As an author you envision nothing but success for your audience and business. You’ve put yourself out there completely and at the very least expect a great turnout at your events. What happens when no one shows up?
This actually happened to me before. It was my second book signing event and it made sense for me to have it in my hometown because everyone knew me, knew of me, or knew someone related to me. My first event was successful so somehow I figured I could approach this one the same way. I only shared it to the people on social media and then on the day of I waited…..waited…. and waited. Eventually about 6-8 people came (thanks to family and friends lol) but I was soooooo HAPPY! What an experience! So back to my question: What happens when no one shows up?
It’s nothing more humbling than to have no one come to your event or avoid your vending table. After all the work you did to create your book, set up your table, and to have no one or the number of people you expected to not show up is definitely an experience to have as an author. I believe you appreciate the platform even more as you grow into the author God called you to be.
During my book signing event I only had 6-8 people and in the beginning I was waiting for more to come, smh. Eventually I got over that expectation and focused on the ones that were there. It reminded me of one of the parables in the bible about the faithful servant. ‘His master said to him, ‘well done, good and faithful servant. You have been faithful and trustworthy over a little, I will put you in charge of many things; share in the joy of your master.’-Matt. 25:21 When no one else showed up it taught me to be faithful over the little and have joy in the moment.
When no one showed up I was able to reflect and honestly had a ‘Come to Jesus’ moment. The location I chose for my event made sense to me because it was in a town I grew up in. I realized if I wanted to grow my business, I needed to get out of the comfort zone. I learned alot of friends and family will not support you just because they know you and that’s great because it helps narrow your target audience. You also wouldn’t want just family supporting your business anyway.
So the next time you have no one to show up at your event, know its a humbling experience to have and there are great takeaways to learn every time!